PUBLIC RELATIONS

This collection of media releases, seasonal lookbooks and event photos showcase campaigns for HomeSense, WINNERS and Marshalls that were developed to generate publicity. HomeSense media coverage (in both reach and placements) saw exponential growth during my time at TJX Canada. This was achieved by developing beautiful and relevant content, strong media relations and a data-driven PR strategy.

- CLICK ARROWS TO SCROLL THROUGH CAROUSELS -

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Fall Lookbook. Content also leveraged for social, web and email

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Spring Lookbook. Content also leveraged for social, web and email

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HomeSense Fall/Holiday Event for Media and Influencers

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Media Release targeting young professional audience (age 24- 35).

Content also leveraged for social, web and email

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Back to Campus Media Release. Content also leveraged for social, web and email

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Outdoor Lookbook. Content also leveraged for social, web and email

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Canada 150 Media Release. Content also leveraged for social, web and email

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Wedding Season Media Release. Content also leveraged for social, web and email

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Seasonal Easter Media Release. Content also leveraged for social, web and email

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TJX Canada (WINNERS, HomeSense & Marshalls) NEW showroom launch event for media and influencers

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Holiday Gifting Media Release. Content also leveraged for social, web and email

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Holiday Giftcard Media Release. Content also leveraged for social, web and email

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Holiday Decorating Media Release. Content also leveraged for social, web and email

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Holiday Decorating Media Release. Content also leveraged for social, web and email

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Value Driven Media Release. Content also leveraged for social, web and email

Halloween E-Blast. Content also leveraged for social, web and email

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In-store Event Media Release . Content also leveraged for social, web and email

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Pet Campaign Media Release . Content also leveraged for social, web and email

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Baby Campaign Media Release . Content also leveraged for social, web and email

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TJX Canada (WINNERS, HomeSense & Marshalls) gift giving event for media and influencers

TJX Canada Float at Toronto Pride Parade

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TJX Canada (WINNERS, HomeSense & Marshalls) #OfflineShopping event for media and influencers

IKEA Dressing Room & Design Café at the STYLE AT HOME Show

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IKEA booth and ticket centre at the Interior Design Show

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Content produced for IKEA Sustainability Lookbook

Excerpt from the IKEA 2011 Catalogue Launch Lookbook

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IKEA bathroom makeover for Style at Home and Cityline

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Influencer Collaboration for PR and Social featuring

@adamwylde @priscillaventurablog @xandervintage

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Influencer Collaboration for PR and Social

featuring @monikahibbs @stephaniejeandesign

© Tamara Robbins Griffith | 2020

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