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PUBLIC RELATIONS

This collection of media releases, seasonal lookbooks and event photos showcase campaigns for HomeSense, WINNERS and Marshalls that were developed to generate publicity. HomeSense media coverage (in both reach and placements) saw exponential growth during my time at TJX Canada. This was achieved by developing beautiful and relevant content, strong media relations and a data-driven PR strategy.

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Fall Lookbook. Content also leveraged for social, web and email

Spring Lookbook. Content also leveraged for social, web and email

HomeSense Fall/Holiday Event for Media and Influencers

Media Release targeting young professional audience (age 24- 35).

Content also leveraged for social, web and email

Back to Campus Media Release. Content also leveraged for social, web and email

Outdoor Lookbook. Content also leveraged for social, web and email

Canada 150 Media Release. Content also leveraged for social, web and email

Wedding Season Media Release. Content also leveraged for social, web and email

Seasonal Easter Media Release. Content also leveraged for social, web and email

TJX Canada (WINNERS, HomeSense & Marshalls) NEW showroom launch event for media and influencers

Holiday Gifting Media Release. Content also leveraged for social, web and email

Holiday Giftcard Media Release. Content also leveraged for social, web and email

Holiday Decorating Media Release. Content also leveraged for social, web and email

Holiday Decorating Media Release. Content also leveraged for social, web and email

Value Driven Media Release. Content also leveraged for social, web and email

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Halloween E-Blast. Content also leveraged for social, web and email

In-store Event Media Release . Content also leveraged for social, web and email

Pet Campaign Media Release . Content also leveraged for social, web and email

Baby Campaign Media Release . Content also leveraged for social, web and email

TJX Canada (WINNERS, HomeSense & Marshalls) gift giving event for media and influencers

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TJX Canada Float at Toronto Pride Parade

TJX Canada (WINNERS, HomeSense & Marshalls) #OfflineShopping event for media and influencers

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IKEA Dressing Room & Design Café at the STYLE AT HOME Show

IKEA booth and ticket centre at the Interior Design Show

Content produced for IKEA Sustainability Lookbook

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Excerpt from the IKEA 2011 Catalogue Launch Lookbook

IKEA bathroom makeover for Style at Home and Cityline

Influencer Collaboration for PR and Social featuring

@adamwylde @priscillaventurablog @xandervintage

Influencer Collaboration for PR and Social

featuring @monikahibbs @stephaniejeandesign

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