PUBLIC RELATIONS
This collection of media releases, seasonal lookbooks and event photos showcase campaigns for HomeSense, WINNERS and Marshalls that were developed to generate publicity. HomeSense media coverage (in both reach and placements) saw exponential growth during my time at TJX Canada. This was achieved by developing beautiful and relevant content, strong media relations and a data-driven PR strategy.
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Fall Lookbook. Content also leveraged for social, web and email




Spring Lookbook. Content also leveraged for social, web and email




HomeSense Fall/Holiday Event for Media and Influencers




Media Release targeting young professional audience (age 24- 35).
Content also leveraged for social, web and email




Back to Campus Media Release. Content also leveraged for social, web and email




Outdoor Lookbook. Content also leveraged for social, web and email




Canada 150 Media Release. Content also leveraged for social, web and email




Wedding Season Media Release. Content also leveraged for social, web and email



Seasonal Easter Media Release. Content also leveraged for social, web and email




TJX Canada (WINNERS, HomeSense & Marshalls) NEW showroom launch event for media and influencers




Holiday Gifting Media Release. Content also leveraged for social, web and email




Holiday Giftcard Media Release. Content also leveraged for social, web and email




Holiday Decorating Media Release. Content also leveraged for social, web and email




Holiday Decorating Media Release. Content also leveraged for social, web and email




Value Driven Media Release. Content also leveraged for social, web and email

Halloween E-Blast. Content also leveraged for social, web and email




In-store Event Media Release . Content also leveraged for social, web and email




Pet Campaign Media Release . Content also leveraged for social, web and email




Baby Campaign Media Release . Content also leveraged for social, web and email




TJX Canada (WINNERS, HomeSense & Marshalls) gift giving event for media and influencers

TJX Canada Float at Toronto Pride Parade




TJX Canada (WINNERS, HomeSense & Marshalls) #OfflineShopping event for media and influencers

IKEA Dressing Room & Design Café at the STYLE AT HOME Show



IKEA booth and ticket centre at the Interior Design Show




Content produced for IKEA Sustainability Lookbook

Excerpt from the IKEA 2011 Catalogue Launch Lookbook



IKEA bathroom makeover for Style at Home and Cityline




Influencer Collaboration for PR and Social featuring




Influencer Collaboration for PR and Social
featuring @monikahibbs @stephaniejeandesign